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Advanced Degrees In Social Media

Apparently, I’m lacking a degree in social media. Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its...

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Fun After The Funeral

Dying and funerals are not fun. But it’s beautiful when people can unwind, be thankful and enjoy each other after a funeral. I just went to one of those celebrations… I got to catch up with old friends...

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Monster Truck Father’s Day

Laura and the kids are pretty good about orchestrating Father’s Day surprises filled with Americana. Last year it was a trip to Medieval Times, but this year was a trip to Monster Jam, a live...

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Execs Who Only Do Strategy Are Lame Dinosaurs

If you’re an exec who only does (or only wants to do) strategy, they you’re a lame dinosaur! Rising professionals face a big conflict: putting one foot in the clouds while keeping the other in the...

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Keep Your Content Marketing Focused On Revenue

Content marketing is the wonk word du jour. Conventional wisdom — at least according to the “Content Marketing Institute” — is that traditional marketing doesn’t work because prospects are shutting off...

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Why People ‘Fan’ Brands on Facebook

Have you ever wondered why your friends Like specific brands on Facebook? It’s because they actually like those brands — less so because of coupons, giveaways or other enticing offers. According to...

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Do You Pay Your Interns?

The controversy over unpaid internships continues to swell. U.S. District Judge William H. Pauley III in New York recently ruled that Fox Searchlight Pictures violated minimum wage and overtime laws by...

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Marketers Guide To Facebook #Hashtags

Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most associated with Twitter, hashtags typically comprise a...

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Failure In Perspective

I had an amazing birthday celebration today, along with my wife and daughter, who share the same birthday. (My son’s birthday is in November but we include him equally in all the July 23 festivities.)...

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Specify The Problem You Are Solving

Board members and CEOs of marketing and tech startups often ask me to provide informal feedback on their product marketing and positioning. That’s what I do! I usually volunteer a couple sessions like...

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Align Your Business To One Revenue Funnel

One challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between...

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10 Reasons Why Introverts Make Magnificent Marketers

Several articles on introversion recently found me – serendipity I suppose. I subscribe to the theory that introversion and extroversion is not a binary personality attribute, but a continuum. I lean...

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Maximize Career Transition: Create Your Own Halo of Success, Mystique and Demand

I’ve been helping some former colleagues manage a sudden, unexpected career transition. I overcame a significant, challenging transition in my own career several years back. I shared my experience with...

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Truth Requires Your Own, Independent References

Are you considering a deep professional commitment to someone? A potential hire? A new boss or employer? An agency? A business partner? An investor? It’s fine to review provided references. It’s also...

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Are Wrist Watches Dead?

Remember the analog wristwatch? Thanks to the smartphone, I stopped wearing a wristwatch regularly many years ago. Once wristwatches were a utility for timekeeping, but now manufacturers have...

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Do You Trust The Numbers Or Your Gut? Answer: Both

Buzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots — logical and dispassionate. To be sure, data and science are...

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From Privacy Exploitation To Personal Data Optimization

My wife and I share the same birthday. For our latest birthday, I bought her and myself FitBit Flex wristbands and a FitBit Aria smart scale to measure our daily activity, calories burned, sleep...

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Taking Time Off To Invest In Your Soul

One of the great things about career transition is it can create an otherwise rare opportunity to step out of the grind for an extended period and focus on other important things. In my case, it...

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10 Characteristics Of An Amazing Hire, What To Look For When Recruiting Talent

I’m in a new marketing leadership role, and am quickly building the team. I prefer to hire proven stars that I’ve worked with before. Their probability of success is higher, and you cheat time by...

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Creating A Brand Is Easy, But Getting Your People To Love It Is Hard

In the age of industrial branding, companies turn frequently to agencies and specialists to create and redefine their brands. There is art and science that goes into branding and rebranding. There is...

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