Advanced Degrees In Social Media
Apparently, I’m lacking a degree in social media. Over the past week, the University of Florida has been targeting me on Facebook as part of a lead-generation campaign to drive enrollment for its...
View ArticleFun After The Funeral
Dying and funerals are not fun. But it’s beautiful when people can unwind, be thankful and enjoy each other after a funeral. I just went to one of those celebrations… I got to catch up with old friends...
View ArticleMonster Truck Father’s Day
Laura and the kids are pretty good about orchestrating Father’s Day surprises filled with Americana. Last year it was a trip to Medieval Times, but this year was a trip to Monster Jam, a live...
View ArticleExecs Who Only Do Strategy Are Lame Dinosaurs
If you’re an exec who only does (or only wants to do) strategy, they you’re a lame dinosaur! Rising professionals face a big conflict: putting one foot in the clouds while keeping the other in the...
View ArticleKeep Your Content Marketing Focused On Revenue
Content marketing is the wonk word du jour. Conventional wisdom — at least according to the “Content Marketing Institute” — is that traditional marketing doesn’t work because prospects are shutting off...
View ArticleWhy People ‘Fan’ Brands on Facebook
Have you ever wondered why your friends Like specific brands on Facebook? It’s because they actually like those brands — less so because of coupons, giveaways or other enticing offers. According to...
View ArticleDo You Pay Your Interns?
The controversy over unpaid internships continues to swell. U.S. District Judge William H. Pauley III in New York recently ruled that Fox Searchlight Pictures violated minimum wage and overtime laws by...
View ArticleMarketers Guide To Facebook #Hashtags
Facebook has adopted the #hashtag, a form of metadata that provides a means of grouping messages, which can then be searched and aggregated. Most associated with Twitter, hashtags typically comprise a...
View ArticleFailure In Perspective
I had an amazing birthday celebration today, along with my wife and daughter, who share the same birthday. (My son’s birthday is in November but we include him equally in all the July 23 festivities.)...
View ArticleSpecify The Problem You Are Solving
Board members and CEOs of marketing and tech startups often ask me to provide informal feedback on their product marketing and positioning. That’s what I do! I usually volunteer a couple sessions like...
View ArticleAlign Your Business To One Revenue Funnel
One challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between...
View Article10 Reasons Why Introverts Make Magnificent Marketers
Several articles on introversion recently found me – serendipity I suppose. I subscribe to the theory that introversion and extroversion is not a binary personality attribute, but a continuum. I lean...
View ArticleMaximize Career Transition: Create Your Own Halo of Success, Mystique and Demand
I’ve been helping some former colleagues manage a sudden, unexpected career transition. I overcame a significant, challenging transition in my own career several years back. I shared my experience with...
View ArticleTruth Requires Your Own, Independent References
Are you considering a deep professional commitment to someone? A potential hire? A new boss or employer? An agency? A business partner? An investor? It’s fine to review provided references. It’s also...
View ArticleAre Wrist Watches Dead?
Remember the analog wristwatch? Thanks to the smartphone, I stopped wearing a wristwatch regularly many years ago. Once wristwatches were a utility for timekeeping, but now manufacturers have...
View ArticleDo You Trust The Numbers Or Your Gut? Answer: Both
Buzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots — logical and dispassionate. To be sure, data and science are...
View ArticleFrom Privacy Exploitation To Personal Data Optimization
My wife and I share the same birthday. For our latest birthday, I bought her and myself FitBit Flex wristbands and a FitBit Aria smart scale to measure our daily activity, calories burned, sleep...
View ArticleTaking Time Off To Invest In Your Soul
One of the great things about career transition is it can create an otherwise rare opportunity to step out of the grind for an extended period and focus on other important things. In my case, it...
View Article10 Characteristics Of An Amazing Hire, What To Look For When Recruiting Talent
I’m in a new marketing leadership role, and am quickly building the team. I prefer to hire proven stars that I’ve worked with before. Their probability of success is higher, and you cheat time by...
View ArticleCreating A Brand Is Easy, But Getting Your People To Love It Is Hard
In the age of industrial branding, companies turn frequently to agencies and specialists to create and redefine their brands. There is art and science that goes into branding and rebranding. There is...
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